This post is an affiliate collaboration with Replica Surfaces and may include affiliate links, for which I receive payment.
I recently rebranded my entire public life — my Instagram, Poshmark business, YouTube, website — everything. It was an unexpected change and I was forced to do it within 24 hours. It felt like trying to turn a cruise ship while at full speed. Rebranding is hard enough, but doing it with 30,000 followers and a business built off of having a recognizable name is painful. One thing however that didn’t change was my photography, and this was my saving grace during the process. I’ve talked before about whether or not branding is important, especially starting out as a new business owner. I feel that it is crucial to developing your brand. Even though you may adjust and change in the growth process of business, you develop a recognizable presence that brings back customers.
For me, a huge portion of my brand is my photographs. I’ve had many people tell me they are searching items on Google and see my photographs from my Poshmark closet in the google results, and they immediately know it is my listing, even though my face is not visible. They know how I edit my photos, layout my flat lays, and my typical props used. It is something people know, and learn to trust as a brand that delivers.
I attribute a significant portion of my branding to Replica Surfaces. If you’ve followed me for any length of time, you know I came across this product early this year, and immediately fell in love. I ordered a surface, and as soon as it arrived, I knew my photography had instantly improved. I suddenly loved flat lays again, and product photography became something I looked forward to.
If you haven’t heard of Replica Surfaces before, here’s a little information for you. Replica Surfaces are hyperrealistic, rigid, stain-resistant photography backdrops that give an authentic look for the background.
They are portable, easy to clean, and sturdy. I frequently travel to source for my Poshmark and eBay inventory, and these surfaces allow me to take them on the road with me so I can continue to list as I travel.
This freedom with photography has helped me maintain my brand even though I had to execute a full rebrand with only hours notice. One thing that I’ve truly loved about my surfaces is that as I’ve incorporated new content into my social media (i.e. lifestyle, food etc), I’ve been able to maintain a consistent style throughout my photos.
Photographing clothing is my main bae — that’s how I earn my income. I use my marble surfaces for all my flat lays, and like I said — this has become an extremely recognizable style. I set my surfaces up everywhere — in my living room, dining room … shoot I’ve taken them out on the porch if the light out there is good. As a photographer, I am constantly chasing the light. My Replica Surfaces allow me to find my best light without changing my brand at all.
Real life BTS y’all. My kids were making a fort out of couch cushions there while I tried to photograph some shorts.
Here’s 2 of my best tips for using your surface as a backdrop for your clothing, even if it’s a typically large item that you may not originally think would fit on a surface.
1. Learn creative folding styles. Jeans etc, even up to plus size, can easily be displayed on your surface while creating a beautiful photo. I’ve even gone on Pinterest to look at creative folding styles for clothing flat lays. If there is anything I’ve learned in the last 2 years of photographing clothes, it’s that sterile, flattened out items are less appealing visually. Learn to embrace natural shadows, folds in the fabric and texture. It draws the viewers eye in and catches their attention better.
Fold the item to show off design details
2. Leave open space on your surface. White Space is your friend. Adding small props, other items to style the piece of clothing etc. is beneficial and can elevate your photo style, but you want the main focus to be on what you have for sale. Keep your props on the edges — you don’t have to show the entire prop in the photo. It’s actually more aesthetically pleasing to have it just peeking off to the side.
Creative angles draw the viewer in
I’ve recently been doing food posts, and I love that I can easily use the same backgrounds for this photography without compromising my brand.
My house is nowhere near as nice as these surfaces make it seem. I have a 1945 craftsman home, and there is no subway tile, no granite countertops, no marble anywhere. In fact, I hate the lighting in my kitchen.
As a photographer, I am constantly chasing the light. My Replica Surfaces allow me to find my best light without changing my brand at all. xo, Rachel
yes, my house is really that messy sometimes.
I photographed the above photo with this content of a chili recipe in my dining room. And this photo of shoes, I photographed in my living room using my White Marble and Pure white surfaces.
stunning if I say so myself…
One of the best features of these surfaces are the Replica Surfaces stands. They allow you to set your surfaces at an L shape to make a base and back wall. As you can imagine, this is a game changer. Instead of taping together backgrounds, trying to prop up homemade backdrops etc, I can easily set 2 surfaces together, and I have a magical setup. No joke.
After using my surfaces for food photography, I can easily wipe them clean and go back to photographing clothes in a matter of moments.
You Need It
If you plan to improve your business, whether it is reselling, product photography or blogging, Replica Surfaces are a vital investment to your business.
Ready to order your own? Don’t wait, some of the designs sell out and are one time patterns, so go ahead and place your order now. You will not regret improving your photography this way!